Keywords are key to successful search engine optimization
You need to really sit down and carefully think about what keywords/phrases you want to optimize your site for. Words that you might think is perfect may not be what people you want to attract are searching for.- Ask friends and colleagues what keywords they would use to search for your product/website.
- Don't use generic keywords such as "business", "travel" etc because that's not what people are searching for.
- Use Overtures Keyword Tool to find out what the rest of the world are searching for.
- Appropriate keywords may also be found on Wordtracker
- Another helpful tool would be Google Suggest
- It it advisable to choose different keywords for different pages on your site.
Next optimization tip: Choosing your TITLE tag for good search engine results
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