File names and directory names for search engine marketing
- Use your keywords in the names of your files and directories.
- Do not give your files meaningless file names such as "page1.htm", "links.php", "article.asp".
- If your keyword contains non-english characters such as ÅÄÖ then you should transliterate those in the filenames. That means Å becomes AA and Ä becomes AE etc.
Next optimization tip: Create a sitemap that helps the search engine robots.
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